Flip branding included the development of a logo, color pallet, font selection, art elements, and guidelines for application. Creating a strong branding tool kit allows for a more unique brand personality, increases the consumer's ability to recognize the brand, and helps create consistency from packaging to advertising to online. 

Client: Cotton Babies is a privately held market leader in the juvenile product industry and a diverse retailer, offering everything a family needs to take care of their baby. They create and manufacture various lines of cloth diapering products and are a top-ranked source for a wide range of natural parenting products online and in-store. Cottonbabies.com

Flip branding included the development of a logo, color pallet, font selection, art elements, and guidelines for application. Creating a strong branding tool kit allows for a more unique brand personality, increases the consumer's ability to recognize the brand, and helps create consistency from packaging to advertising to online. 

Client: Cotton Babies is a privately held market leader in the juvenile product industry and a diverse retailer, offering everything a family needs to take care of their baby. They create and manufacture various lines of cloth diapering products and are a top-ranked source for a wide range of natural parenting products online and in-store. Cottonbabies.com

Flip branding included the development of a logo, color pallet, font selection, art elements, and guidelines for application. Creating a strong branding tool kit allows for a more unique brand personality, increases the consumer's ability to recognize the brand, and helps create consistency from packaging to advertising to online. 

Client: Cotton Babies is a privately held market leader in the juvenile product industry and a diverse retailer, offering everything a family needs to take care of their baby. They create and manufacture various lines of cloth diapering products and are a top-ranked source for a wide range of natural parenting products online and in-store. Cottonbabies.com